Health & Wellness
A health supplement company was losing significant revenue to counterfeit sellers on Amazon. Their brand was not registered, meaning they had no access to A+ Content, Brand Analytics, or Amazon's brand protection tools. Revenue had plateaued at US$50K/month despite strong off-Amazon demand.
We executed our Amazon Brand Registry Setup & Optimization service (T1), handling the complete trademark filing process (USPTO), Amazon Brand Registry application, and immediate deployment of brand protection features including Amazon Transparency for anti-counterfeiting, Project Zero for unauthorized listing removal, and Storefront creation with brand narrative. Post-registry, we optimized listings with enhanced brand content and registered for Brand Analytics to inform ongoing keyword strategy.
Brand Registry was approved within 6 weeks. Within 90 days of activation, counterfeit ASINs were reduced from 12 to 0 through Project Zero enforcement. A+ Content deployment contributed to a 28% increase in conversion rate. The client's Amazon revenue grew from US$50K/month to US$78K/month within 6 months, with improved margins due to reduced competitive pressure.
"ICMD handled everything from trademark filing to counterfeit removal. Our brand is now protected and our Amazon revenue has grown 56% in six months."
â Founder, Health Supplement Company
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